We are committed to providing a gateway to growth for our clients to achieve sustainable, commercial success.
The Leisure Industry
Our extensive experience and passion for the leisure industry is what helps us stand out. We’ve been in your shoes, we’ve walked in your customers footsteps and we understand the rollercoaster of an annual marketing plan in detail.
Marketing Leadership
No matter how big or small your business is, you get access to our full team of senior marketing leaders and it is our marketing experts who walk beside you through the projects we work on together. Whatever the project, you can expect director level guidance and input.
Gateway to Growth
Our mission is to be your gateway to growth and our success is defined by your success. Through our collective toolbox of ideas and our well-versed disciplined marketing processes, Magic Little Giants brings a new perspective to marketing activity to ensure you see the results you deserve.
Scott Williamson
CEO
A leisure industry specialist like no other, from marketing executive in an attraction in Scotland through to a director responsible for launching over 35 attractions globally, Magic Little Giants was formed through Scott’s passion for the industry and a desire to help attractions and leisure businesses achieve sustainable growth using the ideas from 25 years of insights.
A leisure industry specialist like no other, from marketing executive in an attraction in Scotland through to a director responsible for launching over 35 attractions globally, Magic Little Giants was formed through Scott’s passion for the industry and a desire to help attractions and leisure businesses achieve sustainable growth using the ideas from 25 years of insights.
Amanda Amey
Chief Commercial Officer
Amanda brings a breadth of experience to Magic Little Giants, spanning sports marketing, brand management, and leading marketing launches for more than 26 attractions globally. With 19 years leisure experience, she now combines her industry knowledge with strong commercial expertise.
Amanda brings a breadth of experience to Magic Little Giants, spanning sports marketing, brand management, and leading marketing launches for more than 26 attractions globally. With 19 years leisure experience, she now combines her industry knowledge with strong commercial expertise.
Gemma White
Finance Administrator
Gemma manages finance, reporting and project coordination, alongside developing experience in affiliate partnerships and supporting client and campaign activity.
Gemma manages finance, reporting and project coordination, alongside developing experience in affiliate partnerships and supporting client and campaign activity.
Emma Kilburn
Affiliate & Partnerships Manager
Emma has 15 years’ experience within the attractions and leisure industry, including 6 years in front-of-house roles. Experience across trade, partnerships and marketing, with a strong understanding of the leisure industry and customer journey.
Emma has 15 years’ experience within the attractions and leisure industry, including 6 years in front-of-house roles. Experience across trade, partnerships and marketing, with a strong understanding of the leisure industry and customer journey.
Karin McMahon
Senior Affiliate Manager
Karin brings over a decade of experience within the performance marketing industry, having worked for global affiliate networks and leading client service and publisher management teams within the travel and leisure sector. Karin’s experience spans the full operational mix from sales and marketing to account and growth management.
Karin brings over a decade of experience within the performance marketing industry, having worked for global affiliate networks and leading client service and publisher management teams within the travel and leisure sector. Karin’s experience spans the full operational mix from sales and marketing to account and growth management.
Amanda brings a breadth of experience to Magic Little Giants from sports marketing to brand management, as well as being the marketing lead for over 25 attractions globally. More recently transitioning into the world of finance, Amanda brings her unique mix of insider knowledge and specialist skills to Magic Little Giants as Head of Operations.
Louisa is leisure partnerships personified, making her the ideal business development representative for Magic Little Giants. Having spent over 15 years cultivating leisure partnerships and industry development for London and beyond, Louisa brings her commitment and love for the industry in full throttle to the agency.
A travel and leisure specialist with over a decade of expertise leading digital change, marketing and sales teams across multiple attraction and travel brands, alongside international general management experience in the touring sector. Cheska brings her passion for finding solutions to improve KPIs and processes to her role as Head of Strategy.
Our specialist behind our affiliate marketing and digital partnerships services, Gabby brings her years of experience to deliver optimised and growing campaigns, with a knack for detail and opportunity. A wonderful mix of commercial marketing and account management gives Gabby an edge to deliver results for our affiliate team.
Ambitious and visionary, we are thrilled to work with over 20 brand partners, including…
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Digital partnerships on a pay for performance model
Supporting leisure businesses to maximise digital marketing and partnerships where our success is literally defined by your sucess
