Incremental revenue through digital partnerships
Affiliate Marketing
Average order value compared to direct web sales
Conversion rate
Increase in conversion rate vs direct web sales
Incremental unique visitors
To drive national awareness to support the relaunch of the attraction
To add a new channel of revenue to the existing marketing plan to deliver incremental benefits
To target new audiences otherwise unavailable through limited marketing budget
Increased average order value
Additional PR through content placements
Incremental web sales from targeted motosports fans audience
Sally Reynolds
CEO, Silverstone Interactive Museum
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