Delivering National Awareness and Incremental Revenue through Affiliate Partnerships
Affiliate Marketing
Online revenue delivered through affiliate partnerships
Incremental unique users over 12 months
Average affiliate conversion rate
Affiliate AOV Compared to Overall Online AOV

To promote Twycross Zoo on a National scale, targeting new audiences
To complement existing digital activity and deliver incremental revenue
To secure quality communication, showcasing the breadth of offer and events
Raise awareness of the new “Pay for a day and visit FREE for 12 months” campaign
Delivered seven-figure revenue in a 12 month period
Delivering continual year-on-year growth for the past 3 years
Securing partnerships targeting new audiences including Student Beans and Unidays



Craig Dunkerley
CEO, Twycross Zoo
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Twycross Zoo
Delivering National Awareness and Incremental Revenue through Affiliate Partnerships
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