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Twycross Zoo

Delivering National Awareness and Incremental Revenue through Affiliate Partnerships

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Services

Affiliate Marketing

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17%

Online revenue delivered through affiliate partnerships

+
213k

Incremental unique users over 12 months

15%

Average affiliate conversion rate

+
£10

Affiliate AOV Compared to Overall Online AOV

PROJECT OBJECTIVES

To promote Twycross Zoo on a National scale, targeting new audiences

To complement existing digital activity and deliver incremental revenue

To secure quality communication, showcasing the breadth of offer and events

Raise awareness of the new “Pay for a day and visit FREE for 12 months” campaign

SUCCESS POINTS

Delivered seven-figure revenue in a 12 month period

Delivering continual year-on-year growth for the past 3 years

Securing partnerships targeting new audiences including Student Beans and Unidays

The team at Magic Little Giants have been a pleasure to work with. Commercially minded, results driven and really delivered in terms of attracting new audiences and increased revenue.

Craig Dunkerley

CEO, Twycross Zoo

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Twycross Zoo

Delivering National Awareness and Incremental Revenue through Affiliate Partnerships

DISCOVER MORE